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ON THE GRAPEVINE

ON THE GRAPEVINE

Finestro provides a unique platform for producers to reach a new audience of wine lovers.

Finestro was built from the ground up to make it easy for people to shop for wine online. Likewise, our partners manage their products and profile via a smart, simple interface. Our mission is simple. We connect people who like wine directly with people who make wine.

Finestro launched in late 2022 and brought over 30 wineries from key wine regions of France to a new audience in Australia. Along for the ride were some well-known local wine names: Brand and Sons from Coonawarra, Nick Spencer Wines, and St. Maur Southern Highlands Estate.

While the French labels such as Rhone’s Château Boucarut and Ray-Jane’s Bandol Rosé were popular with pre-Christmas purchasing, our audience is seeking some new local flavours. So far, 2023 has seen the addition of boutique Geelong producer Moorabool Ridge, and Mornington mainstay Red Hill Estate, with more local producers to list their wineries on the platform this year.

Finestro is not a wine club nor discount store, but an online cellar door experience, where wine lovers are enjoying the ability to connect with producers and build their home cellars, from home.

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